Innovation for Convenience

Computer is really a necessity both in personal life and in business as of today’s modern world. With computer comes the idea of storing data in storage devices. Portable data storage devices are required to transfer data from one machine to another. Floppy disk is the first portable data storage device invented. Then another device invented which seems like an upgraded storage device called the compact discs or CDs. Because of floppy disk’s low capacity, it was replaced by CDs. The storage capacity of a CD is 800Mb but to store data in a CD, you need to have a CD writer. So a machine without a CD writer won’t be able to use CD. All these limitations of data storage devices gave birth to USB drive or Flash drive.

USB drive is also known as Flash drive. Flash drives are very easy and convenient to use. You have to plug in the device in a USB port of your computer. Fill in the device with the data required and then pull it off. The device now contains all the data you need to put in another computer. So the device is again plugged in, data transferred to the second computer from the device and then it is pulled off. This is a very small device, half the size of your palm, and hence very portable. The average storage capacity of a flash drive nowadays is from 1GB to 640 GB. It’s very amazing! You can put millions of files there. The most interesting feature of USB drive is it is rewritable and no special driver or writer is required, just an USB port is enough to make use of it. The ease, convenience, portability and flexibility of USB or Flash drives make it suitable for a promotional item.

The companies involved in manufacturing storage devices has to hold promotional campaigns where customers are offered these USB drives as a form of promotion called promotional usb drives or Flash drives. These promotional items are cheaper. They can be customized according to the owner. The USB or Flash drive is used as promotional item mainly because of its reliability. Convenience is another reason behind using flash drives as promotional item. This small portable device has made work easy for people. Thus positivity is generated about the device and the brand name of the company promoting the device.

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